Many web content writers have the tendency (or are often tempted) to use ‘click here’ in order to direct their readers to further sites. It has been proven though that there is no need to use the generic phrase to link to your site. Using it will not strengthen your online presence and will only give a negative impression on your audience. What then should you do instead of using these words?
You can successfully write the links or add links to your content by more updated and effective ways. Consider the following points:
•‘Click here’ does not mean anything. What actually happens in the virtual world is that most viewers are too busy to read lengthy articles. They just scan web contents. For many, time is of essence. They only look for specific keywords or information and then move on to the next page in split seconds. Since so much information compete for their attention, they could easily be distracted and would not even care to notice a generic phrase. In addition, viewers’ reading activity is also affected by the website design, appearance, and color as well as the screen resolution. What then should you do to be seen?
Every web writer must face this reality and bear in mind that there is a possibility that his content may not be read at all. When viewers scan web contents, there will obviously be things that will stand out including links. It is therefore important that links are underlined or highlighted in a different color from the whole text. Consequently, there is no need for you to tell them to ‘click’ because they would automatically click on that link if the linked information or word interest them. It would be easy for you to direct them to another site by highlighting a word or phase in your article.
•It is not dynamic. The major purpose of web content is mostly for guests to take action. A link text that encourages viewers to respond with a desired action is a very effective way to lead your readers on. For example, “Subscribe to our site” is better than “Click here to subscribe.” As you can see, the first expression containing the actual link text of the desired action is more inviting than the latter.
Since it is not your intention to only give information about your products or services but for guests to buy or use what you have to offer, employ words that move them to act and appropriately link these specific action words
•It is not SEO-friendly. Google and other search engines obviously strengthen your online presence and your position in the search results. Instead of a generic link text whose only purpose is to tell the search engines that your content has a link, use keywords. Use words that would obviously tell your audience what you have to offer in relation to their actual needs and interests.
Using SEO-friendly keywords is best way to draw clients to your site and these key words must therefore appear in your content. You can then put links on the keywords. Do not waste your valuable information and your efforts in creating and posting your content by the mere use of a generic link text.
•It is outdated. In the past, when the Internet was quite unpopular and less people were knowledgeable about what to do online, ‘click here’ was somewhat effective in leading the viewers on what to do next. Many were simply curious and amused at what clicking the link would do or where the link would take them.
However, with the passing of time and with almost everyone in the world knowing what websites and links are, such generic invitation to click a link has lost its novelty and excitement.
This might not seem to be a big enough SEO concern for you to think about. But, professional SEO consultants will tell you that you are mistaken. Coming up with more interesting link texts should be your concern if you want to drive consumers to your site with these links.